Rabbit symbolizes fertility, luck, and creativity. It often associated with new beginnings, these happy critters are a reminder that life is full of possibility. The cantonese of Rabbit pronounced as many different words. It  created the possibility to many formations of rabbit in a funny way.

 

We designed the “Year of Rabbit Gift Set” with this concept to share surprise and share happiness with our clients and working partners. With striking colours and eye-catching illustrations, to align with the theme of “Create Possibility”.

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For design direction, the abstract elements has been applied. We play the rabbit with different shape and use the innovative method to represent the traditional items. Breakthrough the lines is an ultimate goal which we tried to do so.