EMPHASIS features quality fine jewellery that complements the everyday style of sophisticated modern women.

The theme of the Christmas campaign was “Unbox Your Christmas”. To make it more fun and interesting, we tapped into the potential of creating interactive IG Stories. In the first story, there would be a creative tagline that led users to tap on the story. The products would then show up on the next story in unique ways, which enhanced the mood of magical Christmas and the joy of Christmas gifting.